Communicating public avalanche warnings – what works?

Communicating Highway Safety: What Works

CTRE's mission is to develop and implement innovative methods, materials, and technologies for improving transportation efficiency, safety, and reliability while improving the learning environment of students, faculty, and staff in transportation-related fields. The opinions, findings, and conclusions expressed in this publication are those of the authors and not necessarily those of the Iowa S...

What works, and what really works.

In recent development discourse, much has been debated and written about evidence-based actions, defined as: ‘the application of the best available systematically assembled evidence in setting policy and practice’. Nutrition is clearly not exempt from justifying itself, and it is important that Public Health Nutrition has addressed this in recent issues. Much of our knowledge of ‘what works’ de...

Innovations in Governance and Public Administration: Replicating What Works

What Works Well Tells Us What Works Better

Communicating what works! Applying the positive deviance approach in health communication.

Most health communication campaigns, especially those that draw upon the diffusion of innovations tradition, are premised on the following tenets (Rogers, 2003; Singhal & Dearing, 2006; Singhal, 2010): that new health information or ideas come from the outside and are promoted by a change agency through expert change agents, who use persuasive communication strategies to educate their client au...